JOURNAL OF SPORT MANAGEMENT

英文简介

The sport management industry is growing by leaps and bounds, with an explosion in research projects, texts, and university programs. As the field continues to rapidly evolve, it’s imperative for sport managers to keep abreast of the latest developments. The peer-reviewed Journal of Sport Management (JSM) is your key to staying on top of current issues and trends in this dynamic field. An official journal of the North American Society for Sport Management, JSM brings you thought-provoking editorials, research articles, and reviews that examine a number of areas as they relate to the management, governance, and consumption of sport, such as: organizational theory, behavior, and strategy; sport operations; marketing, consumer behavior, sponsorship, advertising, and licensing; media, communications, and public relations; sport tourism; facility and event management; and gender and diversity.

中文简介

随着研究项目、文本和大学项目的激增，体育管理行业正在飞速发展。随着该领域的不断快速发展，体育经理们必须跟上最新的发展。同行评审的《体育管理杂志》(JSM)是您在这个动态领域保持当前问题和趋势的关键。JSM是北美体育管理协会的官方期刊，为您带来发人深省的社论、研究文章和评论，这些文章考察了与体育管理、治理和消费相关的许多领域，如:组织理论、行为和战略;运动操作;市场营销、消费者行为、赞助、广告和许可;媒体、传播和公共关系;体育旅游;设施及活动管理;性别和多样性。

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