QME-Quantitative Marketing and Economics

英文简介

Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged.

中文简介

定量营销与经济学（QME）出版了营销、经济学和统计学的交叉研究。我们的重点是使用定量方法解决与市场营销相关的重要应用问题。我们将营销广义地定义为研究企业、竞争对手和消费者之间的界面。这包括但不限于消费者偏好、消费者需求和决策、企业的战略互动、定价、促销、目标定位、产品设计/定位和渠道问题。我们采用各种各样的研究方法，包括应用经济学理论、计量经济学和统计方法。也鼓励使用一级、二级或实验数据进行实证研究。

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