JOURNAL OF ADVERTISING RESEARCH

英文简介

The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. Published by WARC for the ARF, the JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is academics, as well as the practitioner at all levels of practice.The Advertising Research Foundation began publishing the Journal of Advertising Research in 1960, and since its inception it has become one of the seminal journals in the industry. The JAR encourages dialogue between practitioners and academics to expand the scientific body of knowledge about all facets of marketing and advertising research, and to facilitate translation of that knowledge to support the ARF’s mission of ‘effective business through research and insights’.The Journal is read by practitioners in the field of advertising and marketing research, and students and faculty members at more than 5,000 universities in 127 countries. It is available to ARF members, JAR Editorial Board members, and direct subscribers.The Journal is also available to subscribers of WARC.com, which include the world's largest advertising and media agencies, research companies, universities and advertisers.

中文简介

《广告研究杂志》（JAR）的使命是为所有市场营销领域的专业人士（包括媒体、研究、广告和传播）提供研究和开发工具。JAR由Warc为ARF发布，它为共享发现、应用程序、新技术和方法以及解决方案的途径提供了一个论坛。它的主要受众是学者，以及各级实践的从业者。广告研究基金会于1960开始出版《广告研究杂志》，自成立以来，已成为该行业的开创性刊物之一。JAR鼓励实践者和学者之间的对话，以扩大关于市场和广告研究的各个方面的科学知识体，并促进该知识的翻译，以支持ARF通过研究和洞察“有效业务”的使命。该杂志由广告和营销研究领域的从业者阅读，127个国家的5000多所大学的学生和教员阅读。它可供ARF成员、JAR编辑委员会成员和直接订户使用。期刊也面向全球最大的广告和媒体机构、研究公司、大学和广告商等warc.com的订户开放。

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