JOURNAL OF ADVERTISING

英文简介

The Journal of Advertising, is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising. Queries regarding the appropriateness of a topic and its fit with the scope of the Journal may be sent to the Editor by e-mail at jaeditor@kcl.ac.uk prior to submission of a manuscript.

中文简介

《广告学杂志》是致力于广告理论发展及其与实践关系的重要期刊。所有与各类广告相关的研究都将考虑出版。这包括广告效果、广告伦理、全球广告问题和方法问题，以及广告的经济、政治、社会和环境方面。在提交稿件之前，可通过电子邮件发送至jaeditor@kcl.ac.uk，询问主题是否恰当以及是否适合期刊的范围。

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