JOURNAL OF INTERNATIONAL MARKETING

英文简介

Journal of International Marketing is a peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing.

中文简介

《国际营销杂志》是一本同行评议的杂志，致力于推进国际营销实践、研究和理论。欢迎为国际营销的任何方面作出贡献。《华尔街日报》主要针对国际营销/商业学者和中高级国际营销职位的从业人员，旨在弥合国际营销理论与实践之间的差距。

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